Vegas Golden Knights Recruit StubHub, AXS as Official Secondary Partners

NHL’s Vegas Golden Knights have just signed a multi-year deal with AXS and Stubhub declaring AXS as the team’s official primary ticketer and both platforms as their co-exclusive secondary ticketers, according to Business Insider. The Golden Knights are Nevada’s first major league sports franchise and will start their first season this year as a member of the Pacific Division of the Western Conference at T-Mobile Arena.

The partnership allows Knights season ticket holders to buy and sell tickets on StubHub or AXS with a fully-integrated ticketing experience. This means that tickets can be cancelled and reissued seamlessly between the platforms, and tickets are provided instantly upon purchase via the AXS or StubHub mobile apps.

Blaine LeGere, SVP of Business Development of AXS, called the ticketer’s paperless system, Flash Seats, “the industry’s number one identity-based digital ticket solution”. He adds, “Coupling [Flash Seats] to one of the most technologically advanced stadiums in the country in T-Mobile Arena, along with StubHub’s expansive platform is a perfect fit for the historic arrival of the Las Vegas Knights.”

Vegas Golden Knights Vice President of Ticketing and Suites, Todd Pollock, said of the partnership that, “the integration between the AXS Flash Seats technology and StubHub will make it a streamlined process for our fans to buy and sell through these great marketplaces. Furthermore, the reduction of fraudulent tickets will ensure fans have peace of mind when they transact through either of our official marketplaces for Vegas Golden Knights home games.”

Lindsey Colli with StubHub Partnerships and Business Development states that the secondary platform is “thrilled to partner with AXS and the Vegas Golden Knights to offer the simplest and most sophisticated ticketing options to hockey fans that will make it easier than ever to support and experience the league’s hottest new club this fall.”

In addition to the ticketing agreement, both ticketing companies will receive a portfolio of sponsorship and marketing assets, including social collaborations, digital and in-venue advertising, and promotions at the team’s home matches. StubHub and AXS are also the official secondary partners for T-Mobile Arena, the team’s home turf. The Knights’ preseason is currently underway, and their first official home game will take place October 10 versus the Arizona Coyotes.